Aaron Wolowiec

An Inside Guide to Web Redesign

Q: Our current website is no longer meeting the needs of our internal and external audiences. I’m in the market for a web redesign, but I don’t know where to begin. Do have you any pointers?

A: Whether the site is narrowly focused on a signature event or more broadly focused on your overall organization, there are a number of steps you can take to build a successful and buzz-worthy website. Having recently undergone a significant web redesign, here are seven of my key lessons learned.

Audit Secrets: Leveraging Your Inner Entrepreneurial Spirit

Q: I’m feeling pressure from my organization to conduct a learning audit. Will it really benefit my organization? And what does it involve?

A: A learning audit is a systematic review of either a stand-alone program or an entire meetings portfolio to determine its strengths and weaknesses, with the aim of guiding subsequent improvements. Outcomes can include a stronger brand, an elevated reputation and more loyal participation.

Setting the Stage for Sponsorship Renewals

Q: Sponsor revenue for our meeting is declining. How can we help sponsors justify their investments and set the stage for renewal discussions? A: Post-event fulfillment reports consistently rank at the top of sponsors’ lists of the most valuable services provided by conference hosts. Indeed, according to the 2012 IEG/Performance Research Sponsorship Decision-Makers Survey, fulfillment reports tie audience research as the most important service provided by conference hosts.

15 Reasons to Book within the Group Block

Q: What’s the best way to fill my group room block during my upcoming convention? There are so
many available choices, from vacation rentals through websites like Airbnb and VRBO, to discount
hotel stays through sites like Priceline and Orbitz.

MI M+E's Editorial Advisory Board Sounds off on the State of The Industry

Each year, prior to our Best of Michigan Awards Gala, MIM+E’s editorial advisory board meets to discuss the state of the meetings and events industry and how the magazine can best serve it. ¶ Here’s what some of our members had to say about the key issues facing the industry, trends they’re seeing and the value of education.

MIM+E: What are some of the key issues you’re seeing in the industry right now?

How to Use John Medina Brain Rules in Your Next Meeting

Q: I’m planning our association’s upcoming conference. How can I ensure participants actually remember and use what they learn? 

A: According to Brain Rules, by John Medina, people usually forget 90 percent of what they learn within 30 days. However, if you understand how the brain functions, you can greatly improve retention and application of new information. Following are seven of Medina’s original 12 rules, with explanations for how they apply to a meeting planner’s job.

Guide Event Speakers With this Instructional Design Process

Q: My association is planning its yearly conference, and we really want to make the sessions memorable. Where do we begin to overhaul our program?

A: Two words: Instructional design. Instructional design is a systems approach to analyzing, designing, developing, implementing and evaluating any instructional experience.

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