event planning

Meet Alexandra Vekich

These interviews are part of a series that highlights new hires within the industry. Have you recently started a new role or do you know someone who has? Submit your ideas to brittany.trevick@tigeroak.com.

Alexandra Vekich was recently hired as an event coordinator at the McNamara Alumni Center in Minneapolis.

1. What are you looking forward to in your new role as event coordinator at McNamara Alumni Center?

Instagram Inspiration

Just as writers experience the dreaded writer’s block, event planners, too, can get stuck in a rut. The Internet is a great place for sparking ideas, but options are limitless. How does one find inspiration with so many different things to search? Pinterest is a classic go-to, but Instagram might be the stronger choice. Instead of scrolling through an endless amount of pictures—some relevant and others completely useless—following someone you admire will give you more successful ideas you can incorporate into your events. We’ve listed a few accounts that boast exceptional ideas.

What You Need to Know to Start Your Own Planning Business

Jennifer Berkemeier, catering and special events sales manager at Cobo Center, often encounters employed event planners who are considering striking out on their own. She always urges them to proceed with caution. “It’s all about support people and clients and connections,” she tells them. “It’s not as easy as you think it could be.”

Tips for Effective PR

EVERYTHING DEPENDS ON STORY-who we are, what we do, our goals and dreams, and how we get there. As a public relations professional, I know well that story and relationships are the cornerstones for all success.

Public relations is relationships with key publics to grow your business. PR is more than simply getting on television or having your organization or event featured in the paper. It’s about building the right relationships that are going to bring in new customers, members or supporters and expand your reach to new audiences.

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