We’ll be absorbing the lessons from the ASAE 2015 Annual Meeting and Expo for months. We recently interviewed Renee Lewis, CMP, executive director of the event’s Detroit Local Organizing Committee, for a story for our upcoming issue. During that interview, she shared insights and interesting facts from the event.
The committee’s goal was to attract 2,500 association executives to the event; more than 2,800 attended. It will likely take three to five years to see the impact from those numbers, as those executives in turn book their own events in metro Detroit.