Expert Advice

 
-Expert Advice-
BY Carol Galle, CMP
 
-Expert Advice-
BY Carol Galle, CMP

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Four Tips to Help Reuse Your Booth

Attending a trade show is an exciting and important investment for an organization. Especially if you have a booth year after year - themes change, logos change and locations change. That’s why it’s important to find new approaches to booth design and fabrication that can help save time and money. We work closely with companies and event representatives to create booths that can be used for years to come without losing any spark. Here are four easy ways you can keep your booth fresh, without breaking the bank:

Pitch Perfect

I am often asked how to get one’s business or story idea covered by the media. Journalists like to swap stories of the tone-deaf press releases they receive, so confusion on the topic is clearly widespread. Recently, though, I received a story pitch done pretty perfectly, so I’ll use it here to illuminate the steps toward successful media relations.

Setting the Stage for Sponsorship Renewals

Q: Sponsor revenue for our meeting is declining. How can we help sponsors justify their investments and set the stage for renewal discussions? A: Post-event fulfillment reports consistently rank at the top of sponsors’ lists of the most valuable services provided by conference hosts. Indeed, according to the 2012 IEG/Performance Research Sponsorship Decision-Makers Survey, fulfillment reports tie audience research as the most important service provided by conference hosts.

Negotiate a Fair Fee for Your Work

We are not a culture that is comfortable talking about money. Flaunting it, yes—but talking about it is seen as impolite, unprofessional, even vulgar.

In order for planners to know how much they should be making for their work, however, they’re going to have to open up. Because if there’s one thing planners agree on, it’s that their work is often undervalued and inadequately paid.

15 Reasons to Book within the Group Block

Q: What’s the best way to fill my group room block during my upcoming convention? There are so
many available choices, from vacation rentals through websites like Airbnb and VRBO, to discount
hotel stays through sites like Priceline and Orbitz.

MI M+E's Editorial Advisory Board Sounds off on the State of The Industry

Each year, prior to our Best of Michigan Awards Gala, MIM+E’s editorial advisory board meets to discuss the state of the meetings and events industry and how the magazine can best serve it. ¶ Here’s what some of our members had to say about the key issues facing the industry, trends they’re seeing and the value of education.

MIM+E: What are some of the key issues you’re seeing in the industry right now?

Grasp Strong Communication Skills

Communication—be it face-to-face, over the phone, via email or any other version—is and always will be a crucial skillset both in your career and your personal life. Thus, understanding the ways in which to communicate best is crucial. Below, find four signs that prove you need to improve upon the vital skill of communication.

4 Event Designers Dish on Trends that will Delight Attendees

Event décor is a planner’s ally. It creates a mood, moves attendees through a space in a predetermined way and gives them something to talk about with people they may not know well. Of course, décor trends come and go. The popular trends tend to overstay their welcome; most planners would probably be happy at this point to never see another Mason jar. The best ones never go away forever, but get reinvented and imagined for each new generation.

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