Expert Advice

 
-Expert Advice-
BY Carol Galle, CMP
 
-Expert Advice-
BY Carol Galle, CMP

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Unlock Lessons From Local Communities With Place-Based Education

Q: Our attendees are interested in getting out of the classroom to explore the local community. What learning opportunities exist for these adventure-seekers?

A: The number of continuing education units required by attendees to maintain their professional designations often determines the number of breakout sessions offered at annual meetings. But as more emphasis is placed on the total conference experience, attendees are increasingly interested in getting out of the classroom and into the community.

Tips From a Pro for Writing the Perfect Toast

There is art to giving a toast at an event. It has to be conscientious, poignant and funny (if appropriate) and mesh with the overall theme of the evening. To learn how to strike this delicate balance, we spoke with Lynn Gaertner-Johnston, business writer, writing coach and founder of Syntax Training, a business-writing training company. Gaertner-Johnson has helped clients such as Microsoft, REI and Port of Seattle perfect their writing skills. Here are her toast-writing tips.

How to Use John Medina Brain Rules in Your Next Meeting

Q: I’m planning our association’s upcoming conference. How can I ensure participants actually remember and use what they learn? 

A: According to Brain Rules, by John Medina, people usually forget 90 percent of what they learn within 30 days. However, if you understand how the brain functions, you can greatly improve retention and application of new information. Following are seven of Medina’s original 12 rules, with explanations for how they apply to a meeting planner’s job.

Craft the Perfect Team

Changes occur every day in the hospitality industry, but one of the biggest is the high turnover of employees. Much of this can be attributed to the people who make up staff—students, part-time and those who work in seasonal locations. This can make building the perfect team difficult.

Continuing Your Education as an Industry Pro

Anyone working in the meetings and events industry likely will tell you that nothing beats expe-rience for honing your skills. But the pros also will tell you that education can’t be beat, either. “What always strikes me, being an event manager and working with planners and others who execute events, is it’s plain to see the difference in those who take part in continuing education,” says Jennifer Berkemeier, catering and special events sales man-ager at Cobo Center.

Guide Event Speakers With this Instructional Design Process

Q: My association is planning its yearly conference, and we really want to make the sessions memorable. Where do we begin to overhaul our program?

A: Two words: Instructional design. Instructional design is a systems approach to analyzing, designing, developing, implementing and evaluating any instructional experience.

How to Operate a Trade Show Booth Like a Pro

So you’ve gone through all the necessary red tape and procured the estimated $10K for an exhibit space at, what hopes to be, a very promising tradeshow. But with the additional $15-25K to be used for graphics, travel expenses, equipment rentals, etc., your boss may need some additional insurance that they’ll see a return before he or she parts with $50K or more.

You can go with the tried and true, “you have to spend money to make money,” or you can get serious on why you’re there in the first place and show upper management why they hired you to be in charge of the marketing.

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