Expert Advice

 
-Expert Advice-
BY Carol Galle, CMP
 
-Expert Advice-
BY Carol Galle, CMP

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Air, Food and Vision: Essential Elements for Event Euphoria

You’ve selected the perfect venue, the best time of year, and you have the local celebrity confirmed as your guest speaker. You’ve logged countless hours choosing the menu with your caterer, maintaining the guest list and refining your run-of-show. But unless you have achieved near perfection in the three key event elements – air, food and vision - you may be setting yourself up for event failure.

5 Industry Experts Share Tips to Inspire Creativity

CREATIVITY IS A PROCESS, BUT IT’S ALSO AN INSTINCT. IT DEFINES THE DETAILS AND IT\ COLORS THE BIG PICTURE—JUST DON’T EXPECT IT TO STAY INSIDE THE LINES. SOMETIMES IT’S A COLLABORATIVE EFFORT, AND OTHER TIMES IT’S A LIGHT BULB THAT BLINKS ON IN A MOMENT OF SOLITUDE. WHILE CREATIVITY HAS ENDLESS FORMS, PASSION IS ALWAYS ITS CONSTANT. IN THE PAGES THAT FOLLOW, FIVE INDUSTRY EXPERTS WHO LOVE WHAT THEY DO SHARE THEIR CREATIVE PATH TO SUCCESSFUL MEETING AND EVENT MANAGEMENT.

4 Tips to Help Lure Meeting Attendees to Your Conference

It's the perennial question facing associations: How do we persuade people to attend our conference? “Unfortunately, I’m seeing attendance down,” says Bethany Curtis, president of the Michigan Charter of Meeting Professionals International and director of sales at the Bavarian Inn Lodge and Conference Center. “I just think we’re all doing so much. We’ll survey our memberships on the best times for the conference, but then they still don’t come.

What You Need to Know to Start Your Own Planning Business

Jennifer Berkemeier, catering and special events sales manager at Cobo Center, often encounters employed event planners who are considering striking out on their own. She always urges them to proceed with caution. “It’s all about support people and clients and connections,” she tells them. “It’s not as easy as you think it could be.”

Tips & Tricks for Hiring the Perfect Photographer

Great photos are a surefire way to remind guests of the great time they had at your event and preserve memories they will cherish for years. With so much on the line, selecting photographers can be tricky. We've pulled together a selection of tips and tricks from experts so you can find a skilled photographer and get a superb selection of shots from your event.
 

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