• How to Rock Registration & Make a Great First Impression

     
    POSTED January 3, 2017
     

First impressions count for a lot, and registration is one of the first things that people see when arriving at an event. So it’s important to get it right. The location and setup, the way staff members present themselves, and how issues are handled can set the tone for the rest of your event. Make sure to consider these five tips when setting up your next registration.

TIP ONE
Create a solution station. Any issues that arise when guests check in, such as name changes and payments, should be directed to the solution station. This will help to maintain a stress-free environment and avoid a bottleneck in the registration line.

TIP TWO
Rethink traditional setups. If you don’t have any materials to hand out at registration, consider using podiums or a dressed high-top rather than the traditional banquet tables. Standing lets you talk to guests at eye level and sets the tone for a unique event.

TIP THREE
Collaborate in the cloud. Ditch the paper and use apps like CheckinEasy or Google Docs at registration. And at the close of the event, you’ll have a completely updated attendee list.

TIP FOUR
Know your window for attendee arrivals and choose your line accordingly. Depending on how tight of a window you have, consider using one of the following registration line methods:

A-Z: Split the lineup into sections by attendees’ last name. When figuring out where to split the alphabet, consider how many attendees you want in each group. Tip: It’s best to use elevated signage to show attendees which line to enter. 

“TJ Maxx-style”: Assign one staff member to act as the registration concierge. This person has dual responsibilities: to direct attendees to open registration staff and to connect with them while they wait in line. 

TIP FIVE
Stay organized. Invest in name-badge trays to keep your name badges organized. Once your registration line dies down, consolidate and declutter. 

Ferndale’s Otus Supply opened last year, and named this cocktail after a song by New Orleans’ Rebirth Brass Band.

INGREDIENTS:
—1.5 oz. Remy Martin 1738
—0.5 oz. Tempus Fugit Gran Classico
—0.75 oz. lemon sherbet*
—3 dashes hazelnut bitters*
—lemon twist for garnish
—Herbsaint

DIRECTIONS:
1. Rinse a Nick and Nora glass with Herbsaint.
2. Stir all other ingredients in a mixing glass.
3. Strain cocktail into Herbsaintrinsed glass.
4. Garnish with lemon twist.

 

Well, another fantastic Best of Michigan Awards party has come and gone. Every year, I think we’ve topped ourselves, though, really, each year’s celebration is wonderful in its unique way.

This year we took the party to Traverse City, a much-needed visit by the magazine’s readers and supporters to the region that has done so much to lure tourism to Michigan. The local meeting and events industry folks bent over backwards to make the experience exceptional. We spread out over two venues—the City Opera House and the Hotel Indigo—and enjoyed wonderful hospitality wherever we were.

 

This May, a new month-long series of wine-related events called “Traverse City Uncorked” will be held throughout the Traverse City area. The event is a collaboration between Traverse City Tourism, the Leelanau Peninsula Wine Trail and the Wineries of Old Mission Peninsula. It will showcase Traverse City’s burgeoning wine and cuisine scene while also featuring specials at participating venues throughout the region.