Q: Our current website is no longer meeting the needs of our internal and external audiences. I’m in the market for a web redesign, but I don’t know where to begin. Do have you any pointers?
A: Whether the site is narrowly focused on a signature event or more broadly focused on your overall organization, there are a number of steps you can take to build a successful and buzz-worthy website. Having recently undergone a significant web redesign, here are seven of my key lessons learned.