• Meet Arielle Johnson, 2019 Up-and-Coming Supplier

    POSTED May 23, 2019

Arielle Johnson

Founder and CEO; Fierce Staffing & Consulting; Detroit

In the Beginning: “Going into college, I had plans to be a computer engineer. I still consider myself some sort of engineer based on the complex problems I have to solve and find innovative ways to make work on the fly in this industry.”

On Her Role: “It’s my job to understand the needs of the client and anticipate the needs of their guests. I have to determine the experience and personality needs of the team I am building. During execution, I’m managing both vendors and teams to ensure they are all operating in excellence. The name of the game is sales, sales, sales.”

A Learning Moment: “It was during an event where I had excitedly allowed mostly beginner staff to work. I was proud that we had employed so many individuals who were learning and looking for more opportunity. I quickly learned the importance of ensuring diversity in experience on an events team. The event was a success but would have been a lot less stressful had there been a more experienced team.” 

Most Memorable Moment: “It was walking through the Mercedes Benz Stadium in Atlanta during the Major League Soccer AllStar Game, watching Fierce Staffing brand ambassadors interact with VIPs, executives and fans. Our 40 brand ambassadors and event staff worked throughout the all-star week managing F&B, décor, and logistics for partner and executive events.”

What Makes You Different: “We invest in quality trainings that will contribute to client satisfaction and the future success of our workers. We commit to paying a livable wage for every shift, which ensures that staff continue to show up ready and excited to work. We understand that it is impossible to be confident on any job if you are struggling at home. We connect our staff in need to wrap around support services.”

Career Path: “After receiving my hospitality business degree from Michigan State University, I was recruited into the Marriott Management Development program, where I trained at the Downtown Detroit Courtyard. I soon joined the Detroit Marriott at the Renaissance Center events management team. My journey as an entrepreneur began immediately after leaving the Marriott, working as a production assistant on major events, such as the SEC Football Championship, Final Four Fan Fest, BET Awards Experience and more.” 

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Formerly a refrigerator production factory, warehouse and most recently a TGI Fridays near the Van Andel Arena, the 19th-century space in which the chic AC is located has quite a history.


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Owner; Parsonage Events; Clarkston