Michigan Meetings + Events Magazine

Signature Drink: Le Détroit

Every year, the North American International Auto Show brings out the best of planners and vendors presenting a flurry of spectacular entertainment events during the show’s two-week run in the Motor City.

This drink, crafted by Eurest Catering in partnership with Bedrock Events, was created for a client who was hosting an Auto Show Charity Preview private reception at The Madison in downtown Detroit. Not only are local craft brews still popular for events, but locally distilled spirits are also gaining greater popularity. 

Event Snapshots: DMCVB Unveils New Marketing Campaign at Annual Meeting

The Detroit Metro Convention & Visitors Bureau (DMCVB) traditionally unveils its latest marketing plan, which includes departmental objectives and strategies, during its annual membership meeting every January. This year’s event at MotorCity Casino Hotel’s Sound Board drew hundreds to hear the bureau’s recap of 2017, projections for the future and new ads.

Its next-generation ad campaign, themed Detroit: It’s Go Time, now appears in a variety of offline and online media in key markets, including Chicago, Cincinnati, Columbus, Cleveland and Indianapolis.

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