attendance

IMEX America 2016 Breaks New Records

According to recently published figures, IMEX America 2016 has officially broken multiple records. The event, which was held Oct. 18–20, had an attendance increase of 14 percent from last year.

There was a 6 percent increase in the attendance of hosted buyers, making up 3,216 from 60 countries. About 10,000 buyers attended group appointments and prescheduled appointments were upwards of 60,000—far more than the numbers gathered in 2015.

4 Tips to Help Lure Meeting Attendees to Your Conference

It's the perennial question facing associations: How do we persuade people to attend our conference? “Unfortunately, I’m seeing attendance down,” says Bethany Curtis, president of the Michigan Charter of Meeting Professionals International and director of sales at the Bavarian Inn Lodge and Conference Center. “I just think we’re all doing so much. We’ll survey our memberships on the best times for the conference, but then they still don’t come.

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