It’s a familiar sight in presidential debates: Through a simple turn of the Nielsen dial, a panel of citizens share their impressions of the candidates’ remarks in real time. Have you ever wished you could have the same type of instant response capabilities for your own meetings? Well, enter Microsoft’s Bing Pulse, a real-time consumer engagement tool launched in November 2014 that can capture the sentiment of groups at meetings, conferences and trade shows. 

Using tablets, smartphones or laptops, your attendees can download a free app, log in and begin providing instant feedback—or pulses—to your speakers. You can even create yes/no and multiple choice questions on the spot and send them out to the crowd. The technology allows users to respond to the presentation every five seconds, and a graph will reveal how their own reactions compare to those of other audience members.

Josh Gottheimer, general manager for advertising and strategy at Microsoft, says that 80 percent of people use some sort of second screen experience while they are performing activities such as watching television. Bing Pulse helps planners and speakers engage their audience in the presentation and then use that feedback to assess the effectiveness of how the intended message was delivered.

Access and build detailed festival and conference schedules via this web app.

 

 

In our Winter 2017 issues, we’re featuring the tech companies that were part of the 2016 ibtm America TechCollective in partnership with DAHLIA+. Because we can only fit so much in print, read on here for our full interview with Dade J. Gaylord, vice president of operations, Zerista, by JackRabbit Systems, Inc.

Zerista is an event management website and mobile app that allows event organizers and attendees to manage schedules, set up meetings, generate leads and participate in games that encourage event learning, discussion and collaboration.