It’s a familiar sight in presidential debates: Through a simple turn of the Nielsen dial, a panel of citizens share their impressions of the candidates’ remarks in real time. Have you ever wished you could have the same type of instant response capabilities for your own meetings? Well, enter Microsoft’s Bing Pulse, a real-time consumer engagement tool launched in November 2014 that can capture the sentiment of groups at meetings, conferences and trade shows. 

Using tablets, smartphones or laptops, your attendees can download a free app, log in and begin providing instant feedback—or pulses—to your speakers. You can even create yes/no and multiple choice questions on the spot and send them out to the crowd. The technology allows users to respond to the presentation every five seconds, and a graph will reveal how their own reactions compare to those of other audience members.

Josh Gottheimer, general manager for advertising and strategy at Microsoft, says that 80 percent of people use some sort of second screen experience while they are performing activities such as watching television. Bing Pulse helps planners and speakers engage their audience in the presentation and then use that feedback to assess the effectiveness of how the intended message was delivered.

When executed safely, in-person meetings and events are possible. But it’s been tough for meeting planners across the nation, due to differing state-by-state and even county-by-county guidelines. In some areas, meetings and events have returned a while ago, but for others, it’s hard to imagine what planning a meeting would be like.

 

The fare and flare of Spain has arrived in downtown Grand Rapids with the opening of the new MDRD, pronounced Madrid, on the 27th floor of the tower at Amway Grand Plaza Hotel (previously Cygnus27 restaurant). While the feel and flavors have changed, the unparalleled views of downtown and the Grand River means that this space still provides the best skyline dining in the city. Here, every seat is the “best seat in the house.”

 

It’s not everyday you get the chance to log off, ditch the meetings and let loose with a can of spray paint and a blank canvas. 
Graffiti Arts, a street art, graffiti and mural agency specializing in branded art projects pairs clients with a nationwide network of local graffiti artists, giving guests a creative outlet with a variety of hands-on and team-building activities.