It’s a familiar sight in presidential debates: Through a simple turn of the Nielsen dial, a panel of citizens share their impressions of the candidates’ remarks in real time. Have you ever wished you could have the same type of instant response capabilities for your own meetings? Well, enter Microsoft’s Bing Pulse, a real-time consumer engagement tool launched in November 2014 that can capture the sentiment of groups at meetings, conferences and trade shows. 

Using tablets, smartphones or laptops, your attendees can download a free app, log in and begin providing instant feedback—or pulses—to your speakers. You can even create yes/no and multiple choice questions on the spot and send them out to the crowd. The technology allows users to respond to the presentation every five seconds, and a graph will reveal how their own reactions compare to those of other audience members.

Josh Gottheimer, general manager for advertising and strategy at Microsoft, says that 80 percent of people use some sort of second screen experience while they are performing activities such as watching television. Bing Pulse helps planners and speakers engage their audience in the presentation and then use that feedback to assess the effectiveness of how the intended message was delivered.

Locals and longtime guests of the Hotel Saint Regis Detroit will discover a fresh new look at the New Center District property come fall 2020.

 

Entourage Events Group is determined to produce events that elevate brands, cultivate community and leave lasting impressions through the creation of unique and memorable event experiences. With a corporate office located in Minneapolis, Entourage Events Group can host regional events in unique and historic venues. Entourage has found a way to add even more flair to events with the debut of The Kitchen this past fall.

 

Max’s South Seas Hideaway—a passion project for owners Mark Sellers, founder of HopCat, Martin Cate and Gecko, a renowned Hawaii-based Tiki and Polynesian artist—opened in October 2019. “Max’s [is] the largest-scale Tiki restaurant to open anywhere in the world in decades, and will put Grand Rapids on the map for ‘Tiki tourists’ and fans around the world,” says Cate.