• Car Venue Puts Meeting Planners in the Driver's Seat

     
    FROM THE Summer 2018 ISSUE
     

    A Different Room With a View

The idea of hosting a meeting or event at an automotive dealership certainly has some wheels to it.

Just ask Molly Williams, chief operating officer of Matick Automotive Group, which runs Matick Chevrolet in Redford Township.

“We’ve probably hosted 10 major events since our $7 million renovations were completed about three years ago at our I-96 and Telegraph Road Chevy campus,” says Williams. She often attends the events.

The functions run from several hundred attending school fundraisers or events for the 100-Plus Women Who Care Motown (a women’s group that supports area charities that Williams co-founded) to car-club gatherings, such as the National Council of Corvette Clubs Michigan Region awards banquet, which attracted more than 200 Corvette owners.

“The car club events, obviously, help build visibility and awareness for us,” Williams says. “But many of our events are really just with the attendees and meeting planners in mind. They find the site to be very cool environment because all of the new vehicles in our showroom are beautiful, shiny and colorful.

“Attendees seem especially attracted to the Corvettes, which are on display in the Midwest’s largest indoor new-car showroom with up to 100 vehicles parked inside, including 20 or more Corvettes on display at any time,” she adds.

The Redford location was once a department and grocery store complex some 50 years ago. Today, it’s a LEED-Silver certified and GM Green Dealer facility.

“I could see business groups or clubs or meeting planners inspired to create some sort of loose automotive theme for their event, like ‘getting wheels rolling,’ or ‘revving up for the future,’ or ‘steering into tomorrow,’ or some such thing, whatever their goals are for a meeting, that could be fun! A new product reveal could go under the umbrella of ‘trunk show,’ you get the idea,” she adds. 

Temperatures are starting to dip in Seattle, but if you want to get in one last outdoor gathering before winter, consider The Rooftop at WeWork Cap Hill. Located on the penthouse level on 11th Avenue near Seattle’s storied Pine and Pike Streets, the space offers inviting landscapes and spectacular views of the surrounding mountains. Capacity: 74.  Bring sweaters and scarves!

 

Taking photos of oneself isn’t just a thing you do at an event, it can be the event itself. Case in point: The Selfie Museum of Detroit has opened. The brainchild of Detroit local Kelli Cooke and her 14-year-old daughter, Jordyn Watson, the space features 20 Instagrammable and TikTok-ready interactive backdrops, featuring oversized ice-cream cones, a kissing booth, a red pay phone, a baby blue slide, and more. Group tickets are available. 

 

Options for unconventional seasonal gatherings abound across the state. 

From cities teeming with bright lights to snowy small towns, Michigan is a winter wonderland. If you’re looking for a way to make your event or post-event outing more festive, consider these unique holiday offerings. 

Peacock Road Family Farm 

Laingsburg