Formerly known as Corporate Sound in Grand Rapids, Mich., Corporate Live is completely rebranding to emphasize its audio, video, lighting and rigging resources that make them the go-to company that creates memorable events for companies, universities and other organizations.
Perhaps best known as the equipment supplier for events like the Frederik Meijer Gardens Concert Series or the annual Economic Club of Grand Rapids gala, Corporate Live has come up with a new logo, new signage on all trucks and offices/warehouses, and even launched a new website that captures what the unique services Corporate Live provides.
The new website features a virtual trip through a Corporate Live event, with an interactive 360-degree view of the crowd and festivities at the Wolverine World Wide Spring/Summer 2017 Global Conference.
“Our name change is long overdue,” says Paul Winkler, company president who founded Corporate Sound in 1996 with entrepreneur Matthew Simms, and brother David Winkler who joined the company a year later. “Just as technology has advanced well beyond the analog sound equipment we used to have, so Corporate Live has gone way past our roots of providing just sound equipment at events.
Corporate Live is a leading provider of live event production and design services, offering turnkey events around the Midwest and provides support for customers around the country from Washington to New York.
“Regardless of size of the event or its location, we strive to hit our Three Cs for our clients: create, communicate and captivate,” says Winkler. “It’s our formula of success. Some other companies have tried to copy it, but our Three Cs depend on just the right combination of people, equipment and organization to really work.”
Corporate Live uses their in-house talent and creative team to come up with concepts and visuals for an event, with a goal of providing an exciting feel for an event. Corporate Live engineers and managers include Vectorworks, Smaart Acoustical and a virtual modeling program that produces 3D renderings of rooms for precise space planning.
On the communicate front, Corporate Live selects the best packages of equipment and personnel to best fit the event, whether it is an intimate one-room gathering or an event boasting more than 100,000 guests. Corporate Live uses top-tier equipment such as a JBL VTX V20 Line Array, LED-moving fixtures, multi-camera setups that provide video for relay to large screens and state-of-the-art rigging and automation components to make the customers’ ideas soar. Corporate Live has myriad experience in rigging, providing the safest way of lifting or flying individuals and props.
With show time, comes the captivate stage of their motto. Here, the guests and equipment come together to build excitement and anticipation for what’s next and then deliver a magnificent event.
Ultimately, says Winkler, Corporate Live's team is what makes the company stand out.
“We have assembled a team of engineers, managers and sales staff who are also experts in video, lighting and rigging, so we can design and deliver live events that truly engage audiences and enhance the prestige of our clients.”
For more information on Corporate Live, access the website at corporatelive.com.