From philanthropy workshops to glow-in-the-dark yoga, planners are moving to more meaningful ways to interact.
Certified planners share insights on how the accredited pros avoid those quality issues the nontrained coordinators often face.
Visitors to the Henry Ford Museum in Dearborn usually didn’t expect a trip there to be much more than seeing a car museum.
To correct that perception, the cultural gem rebranded itself as the Henry Ford Museum of American Innovation earlier this year.
Why? To “more effectively convey the museum’s idea of innovation,” says Carol Kendra, vice president, business development, communications and strategy