• Delamar Traverse City Names Director of Sales and Marketing

     
    POSTED June 24, 2022
     
    Photo credit: Delamar Traverse City
  • Delamar Traverse City Names Director of Sales and Marketing

     
    POSTED June 24, 2022
     
    Photo credit: Delamar Traverse City

Taryn Miracle is the new director of sales and marketing at the waterfront Delamar Traverse City resort.

Prior to this new position, Miracle worked as director of sales and catering at the Great Wolf Lodge in Traverse City. Already having a bachelor’s degree in business administration from Ferris State University, she recently added a digital marketing certificate from Michigan State University to her background. 

Miracle is excited to join the Delamar as it wraps up an extensive renovation. Enhancements include its new Great Lakes-inspired Artisan Waterfront Restaurant & Tavern, emphasizing fresh fare from local and regional farms, guest room and lobby renovations, meeting space upgrades, and more.

“We’re accommodating groups from five to 150. [That] is our sweet spot,” Miracle says. “We’re really targeting executive board meetings and CEO meetings and things of that nature, as well as weddings and events. We’re the perfect destination.”

The Delamar has 173 guest rooms and is adjacent to downtown Traverse City with its shops, restaurants, craft breweries, and other attractions.

“What we have here is a true northern Michigan experience,” she says. “The views are stunning, the property renovations are amazing, and I feel like we’re Traverse City’s crown jewel with that waterfront accessibility and [opportunity] to walk downtown.”

Miracle is focused on working with clients in the corporate and association markets. In addition to collaborating with off-property sales channels, she’ll also lead Delamar Traverse City’s marketing efforts in strategy development to expand client base. 

“My goal is to increase awareness at both a national and regional level,” she says, “that Delamar Traverse City is the coveted location when hosting meetings and events in beautiful Traverse City.”

After a three-year hiatus, the North American International Auto Show is back in Detroit this fall.

Anchored by Huntington Place with additional components taking place throughout downtown Detroit, it will be open to the public Sept. 17-25. Media/Tech Days are set for Sept. 14 and 15, with a Charity Preview Sept. 16.

Chairman Joe Lunghamer says he’s excited that the show is returning.

“We are grateful to be back,” he says. “The Detroit Auto Show has a long history. Everyone seems to have a story about their experiences at the show.

 

Scouting properties to hold events takes time and money.

RendezVerse Limited is getting ready to introduce a platform that will help save both by doing such site visits in virtual reality.

RendezVerse is the metaverse tech spinoff from WorldWide Events, established in 2004 to bring together hotel business development teams and event planners in a forum format.

 

The Daxton in Birmingham is creating a buzz over bees.

Bees in the D has put two hives on the roof of the upscale hotel. The nonprofit works with multiple partners to maintain hives in some 70 different places around metro Detroit that include several with green roofs — the Daxton being one. 

“Our green roof is nearly 2,000 square feet that is largely covered in sedum and garlic chive,” says Daxton Marketing Director Josh Griffin. “The green roof has been part of our hotel since we opened in April 2021 and is a great place for the bees to reside.”