Taryn Miracle is the new director of sales and marketing at the waterfront Delamar Traverse City resort.

Prior to this new position, Miracle worked as director of sales and catering at the Great Wolf Lodge in Traverse City. Already having a bachelor’s degree in business administration from Ferris State University, she recently added a digital marketing certificate from Michigan State University to her background. 

Miracle is excited to join the Delamar as it wraps up an extensive renovation. Enhancements include its new Great Lakes-inspired Artisan Waterfront Restaurant & Tavern, emphasizing fresh fare from local and regional farms, guest room and lobby renovations, meeting space upgrades, and more.

“We’re accommodating groups from five to 150. [That] is our sweet spot,” Miracle says. “We’re really targeting executive board meetings and CEO meetings and things of that nature, as well as weddings and events. We’re the perfect destination.”

The Delamar has 173 guest rooms and is adjacent to downtown Traverse City with its shops, restaurants, craft breweries, and other attractions.

“What we have here is a true northern Michigan experience,” she says. “The views are stunning, the property renovations are amazing, and I feel like we’re Traverse City’s crown jewel with that waterfront accessibility and [opportunity] to walk downtown.”

Miracle is focused on working with clients in the corporate and association markets. In addition to collaborating with off-property sales channels, she’ll also lead Delamar Traverse City’s marketing efforts in strategy development to expand client base. 

“My goal is to increase awareness at both a national and regional level,” she says, “that Delamar Traverse City is the coveted location when hosting meetings and events in beautiful Traverse City.”