event education

4 Tips to Help Lure Meeting Attendees to Your Conference

It's the perennial question facing associations: How do we persuade people to attend our conference? “Unfortunately, I’m seeing attendance down,” says Bethany Curtis, president of the Michigan Charter of Meeting Professionals International and director of sales at the Bavarian Inn Lodge and Conference Center. “I just think we’re all doing so much. We’ll survey our memberships on the best times for the conference, but then they still don’t come.

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