• Event Snapshots: DMCVB Unveils New Marketing Campaign at Annual Meeting

     
    FROM THE Summer 2018 ISSUE
     
  • Event Snapshots: DMCVB Unveils New Marketing Campaign at Annual Meeting

     
    FROM THE Summer 2018 ISSUE
     
  • Event Snapshots: DMCVB Unveils New Marketing Campaign at Annual Meeting

     
    FROM THE Summer 2018 ISSUE
     
  • Event Snapshots: DMCVB Unveils New Marketing Campaign at Annual Meeting

     
    FROM THE Summer 2018 ISSUE
     
  • Event Snapshots: DMCVB Unveils New Marketing Campaign at Annual Meeting

     
    FROM THE Summer 2018 ISSUE
     
  • Event Snapshots: DMCVB Unveils New Marketing Campaign at Annual Meeting

     
    FROM THE Summer 2018 ISSUE
     
  • Event Snapshots: DMCVB Unveils New Marketing Campaign at Annual Meeting

     
    FROM THE Summer 2018 ISSUE
     
  • Event Snapshots: DMCVB Unveils New Marketing Campaign at Annual Meeting

     
    FROM THE Summer 2018 ISSUE
     
  • Event Snapshots: DMCVB Unveils New Marketing Campaign at Annual Meeting

     
    FROM THE Summer 2018 ISSUE
     

The Detroit Metro Convention & Visitors Bureau (DMCVB) traditionally unveils its latest marketing plan, which includes departmental objectives and strategies, during its annual membership meeting every January. This year’s event at MotorCity Casino Hotel’s Sound Board drew hundreds to hear the bureau’s recap of 2017, projections for the future and new ads.

Its next-generation ad campaign, themed Detroit: It’s Go Time, now appears in a variety of offline and online media in key markets, including Chicago, Cincinnati, Columbus, Cleveland and Indianapolis.

“The new campaign is action-oriented and speaks to the region today and in the future,” says Larry Alexander, DMCVB president and CEO.

If you'd have told a young Larry Alexander, president and CEO of the Detroit Metro Convention & Visitors Bureau (DMCVB), that he’d spend his career making memories, he wouldn’t have believed you. 

 

Lansing isn't just the capital of Michigan, but it’s also the central hub for the entire state—literally; it’s located within 90 minutes of 90 percent of the state’s population, making it both eventful and accessible for groups located throughout the state.

 

Historic river city and its many legends are ready to host and entertain.