expert advice

How to Rock Registration & Make a Great First Impression

First impressions count for a lot, and registration is one of the first things that people see when arriving at an event. So it’s important to get it right. The location and setup, the way staff members present themselves, and how issues are handled can set the tone for the rest of your event. Make sure to consider these five tips when setting up your next registration.

Audit Secrets: Leveraging Your Inner Entrepreneurial Spirit

Q: I’m feeling pressure from my organization to conduct a learning audit. Will it really benefit my organization? And what does it involve?

A: A learning audit is a systematic review of either a stand-alone program or an entire meetings portfolio to determine its strengths and weaknesses, with the aim of guiding subsequent improvements. Outcomes can include a stronger brand, an elevated reputation and more loyal participation.

Prepare for the Worst with an Emergency Action Plan

FROM SEVERE ALLERGIC REACTIONS to weather disasters, a variety of emergencies can occur at an event. Kat Philips, operations director for the National Cherry Festival, spends a good part of her year preparing for the worst. She gave MIM+E her tips on how to be ready for anything. Collect important information. During site visits, ask if the venue has ever had to evacuate before and if it has an emergency plan.

4 Tips to Help Lure Meeting Attendees to Your Conference

It's the perennial question facing associations: How do we persuade people to attend our conference? “Unfortunately, I’m seeing attendance down,” says Bethany Curtis, president of the Michigan Charter of Meeting Professionals International and director of sales at the Bavarian Inn Lodge and Conference Center. “I just think we’re all doing so much. We’ll survey our memberships on the best times for the conference, but then they still don’t come.

Dealing with Murphy: Use Planning Templates, Not Guesswork

Special events are different from other projects. An event is a one-time activity with fixed boundaries and there is little to no wiggle room. Once the date, time and location are set, you face a hard deadline. Ready or not, the show must go on!

According to Murphy, if something does go wrong, the client looks to the event planner—whatever the circumstances might be. This is why meticulous planning is paramount, and using templates will streamline the process.

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