When I took the position as editor of MIME, I was struck by how the meetings and events industry provided a window into so many facets of our state. After all, everyone has meetings and events. And these tap into everything from how people best connect with one another to how they learn.
In our Winter 2017 issues, we’re featuring the tech companies that were part of the 2016 ibtm America TechCollective in partnership with DAHLIA+. Because we can only fit so much in print, we decided to post an extended interview with Michael Doane, marketing manager, CadmiumCD.
What are some of CadmiumCD’s outstanding features for meeting/event planners?
According to recently published figures, IMEX America 2016 has officially broken multiple records. The event, which was held Oct. 18–20, had an attendance increase of 14 percent from last year.
There was a 6 percent increase in the attendance of hosted buyers, making up 3,216 from 60 countries. About 10,000 buyers attended group appointments and prescheduled appointments were upwards of 60,000—far more than the numbers gathered in 2015.