Parsonage Events’ Sara Conklin blossoms into a truly creative floral designer.
Ask Paul Viviano to tell you the secret to his success helming metro Detroit’s largest florist, and he’ll immediately point to his family.
Viviano is the chief executive officer of Viviano Flower Shop, which grew from a small operation started by his grandfather in 1937 to a household name today, with 135 employees in five locations. One brother, Peter, is president, overseeing purchasing, merchandizing and product development, while another brother, Frank, is vice president, managing operations and events.
We asked Michigan’s experts in all things floral for their 2015 decor tips. Here’s what they told us.