• Gettysburg Reporting High Tourism Numbers

     
    POSTED December 29, 2015
     

The number of overnight stays in Adams County, Pa., through October, is more than 4.1 percent higher than the same timeframe in 2014, according to the Smith Travel Research report which measures hotel occupancy, average daily rates and revenue generated through participating lodging properties.

Lodging is more than 11,000 room nights ahead of 2013—the year the community celebrated the 150th Anniversary of the Battle of Gettysburg and the Gettysburg Address.

 

“The anniversary year was not the pinnacle of tourism in Adams County, Pa.,” says Norris Flowers, President of Destination Gettysburg. “It was the beginning to a new era of tourism, and we’re seeing the success of that right now.”

Soon after the landmark event, Destination Gettysburg launched a different marketing approach, focusing on experiences outside of the Civil War and highlight the region’s culinary tourism, shopping, outdoor recreation and other ways for families and younger visitors to enjoy the area.

 

In 2015, through October, more than 393,000 room nights have been reserved, generating nearly $42 million among the hotels that participate in the study of overnight lodging. The average daily rate in 2015 is $106.50, more than $3 higher than 2014.

“These lodging numbers are positive encouragement that the marketing we have implemented is working,” said Flowers.

Event design veteran and florist David C. McKnight mixes elegance with fun.

M+E: You started Emerald City Designs back in 1993. Tell us what initially interested you in floral design and why you named the company Emerald City.

 

Hotel business travel revenue will be down in 2022.

While the hospitality industry is beginning to rebound as the pandemic seems to wane, hotel business travel is still taking time to recover. (See also Infographic on page 38.) According to a report issued by the American Hotel and Lodging Association (AHLA), leisure travel is expected to return to pre-pandemic levels this year. However, the 2022 report projects that hotel business travel revenue will be down 23% from 2019, which equates to a $20-billion decrease.

 

Erin Murphy has been promoted to marketing director for West Michigan Tourism Association (WTMA) after serving as marketing manager since June 2021. A native of Grand Rapids, Murphy is passionate about promoting her home region. “I love how you don’t have to drive far to experience so many amazing towns and communities,” she says. “You’re never far away from a lake, and you can easily find whatever you’re looking for—from big-city amenities to sweet small towns full of charm.”