What's the first word that comes to mind when you think of Traverse City? Beautiful. Fun. Adventure. Perfect? That last one might seem hard to attain, but when it comes to a destination for meetings, Traverse City is second to none. It really has it all—world-class conference facilities, outdoor activities to connect your attendees, farm-to-table cuisine and breweries and wineries to tempt every palate.
Great Wolf Lodge
Our editorial advisory board members talk about the shortage of hotels, technology must-haves and the next ‘big thing.’
Looking to boost attendance at your next meeting? Consider holding it at a family-friendly venue.
Increasingly, business travelers want to blend work-related travel with vacation. According to the Professional Convention Management Association’s 2015 survey, “Decision to Attend,” more than 50 percent of respondents indicated a desire to extend their stay or turn their trip into a vacation. And nearly one-half will bring someone with them (friend, family, companion).
Each year, prior to our Best of Michigan Awards party, the MIM+E Editorial Advisory Board meets to discuss the state of the meetings and events industry, including the challenges it faces and the trends taking hold or on their way out. Here’s what our members had to say this year.
MIM+E: Let’s start by talking about the issues facing our industry. What are the top challenges?
Anyone working in the meetings and events industry likely will tell you that nothing beats expe-rience for honing your skills. But the pros also will tell you that education can’t be beat, either. “What always strikes me, being an event manager and working with planners and others who execute events, is it’s plain to see the difference in those who take part in continuing education,” says Jennifer Berkemeier, catering and special events sales man-ager at Cobo Center.