Anticipated to open in Fall 2018, Shinola and Detroit-based real estate company Bedrock announces plans for the first Shinola Hotel located at 1400 Woodward Avenue in downtown Detroit. This new boutique hotel incorporates a new lifestyle concept and combines the best of both brands – Shinola’s high-quality, American built craftsmanship and Bedrock’s development and urban revitalization expertise.
“While Detroit has seen the launch of new hotels over the last few years, we still see a gap in the boutique hotel market,” said Dan Mullen, executive vice president, Bedrock. “The Shinola Hotel will be like nothing else in Detroit and will be strategically located in the now burgeoning shopping district on Woodward Avenue. We know out of town visitors will appreciate the central location and unique experience the hotel will offer, while local Detroiters will want to stop in for a dinner or drink while shopping downtown.”
The 130+ room hotel will feature Detroit-inspired designed from renowned Gachot Studios, along with an innovative food and beverage program from New York-based NoHo Hospitality Group, who is known for opening top restaurants, hotels, live music venues, and major sports arenas around the country.
“We are excited about this venture because it presents a challenging creative exercise to create a boutique hotel concept that Detroit will be proud of.” Said Tom Kartsotis, Founder of Shinola. “We’ve assembled best-in-class talent that will result in an experience which reflects the philosophy of the Shinola brand.”
As downtown Detroit continues attracting more visitors, the demand for hotels are at an all-time high. Shinola and Bedrock want to deliver a thoughtfully curated hospitality experience, designed especially for Detroit, as well as making it enjoyable for business travelers, tourists, and even residents.
“A great hotel provides something for everyone,” says Christine Gachot, co-founder of Gachot Studios. “We will create a diverse program to engage guests, and welcome and energize the community.”