• How to Rock Registration & Make a Great First Impression

     
    POSTED January 3, 2017
     

First impressions count for a lot, and registration is one of the first things that people see when arriving at an event. So it’s important to get it right. The location and setup, the way staff members present themselves, and how issues are handled can set the tone for the rest of your event. Make sure to consider these five tips when setting up your next registration.

TIP ONE
Create a solution station. Any issues that arise when guests check in, such as name changes and payments, should be directed to the solution station. This will help to maintain a stress-free environment and avoid a bottleneck in the registration line.

TIP TWO
Rethink traditional setups. If you don’t have any materials to hand out at registration, consider using podiums or a dressed high-top rather than the traditional banquet tables. Standing lets you talk to guests at eye level and sets the tone for a unique event.

TIP THREE
Collaborate in the cloud. Ditch the paper and use apps like CheckinEasy or Google Docs at registration. And at the close of the event, you’ll have a completely updated attendee list.

TIP FOUR
Know your window for attendee arrivals and choose your line accordingly. Depending on how tight of a window you have, consider using one of the following registration line methods:

A-Z: Split the lineup into sections by attendees’ last name. When figuring out where to split the alphabet, consider how many attendees you want in each group. Tip: It’s best to use elevated signage to show attendees which line to enter. 

“TJ Maxx-style”: Assign one staff member to act as the registration concierge. This person has dual responsibilities: to direct attendees to open registration staff and to connect with them while they wait in line. 

TIP FIVE
Stay organized. Invest in name-badge trays to keep your name badges organized. Once your registration line dies down, consolidate and declutter. 

The perfect holiday gift is beautiful, unique and filled with wonder. Gastro Obscura: A Food Adventurer's Guide is all of these things and more: a travel-lover’s delight with enough offbeat facts about food to spark countless conversations at the next cocktail party or event.

 

Options for unconventional seasonal gatherings abound across the state. 

From cities teeming with bright lights to snowy small towns, Michigan is a winter wonderland. If you’re looking for a way to make your event or post-event outing more festive, consider these unique holiday offerings. 

Peacock Road Family Farm 

Laingsburg

 

After 36 years as director of the CVB, Peter Fitzsimons is retiring. By Shelley Levitt

In 1985, Peter Fitzsimons, a former hotel general manager, became the executive director of the newly formed Petoskey Area Visitors Bureau. He never left. In June, the 73-year-old Detroit native announced that he’d be stepping down from the role at the end of the year. 

MIM+E: When did you begin your career in hospitality?