• ISES Rebrands to ILEA

     
    FROM THE Fall 2016 ISSUE
     

    In light of current events and the changing industry, the association for special event planners changes its name.

After a three-year period of planning and consultation, on May 2 this year we changed our association’s name from the International Special Events Society (ISES) to the International Live Events Association (ILEA). We’ve changed just two words, yet our new name broadens the association’s appeal to the global events industry and is a significant step forward that will ensure we remain relevant to our communities for years to come.

During the detailed planning process that ultimately produced our name change, we looked at what our members need now, but also spent time researching what would be most important for them in the future. It was important for us to identify a name that spoke clearly to the work being done every day by our members and that would better position them to deliver excellence in the coming years.

We also knew that, while the name ISES worked well for us for many years, the changing industry, along with the economic, technological and political climate, were making the need to consider change more necessary. Obviously, that process was expedited this year by the unfortunate similarity between ISES and ISIS, the acronym of the extremist terrorist organization. We were fortunate that our earlier research allowed us to move quickly and provide the change needed for our members when it became necessary.

So, why “live?”

As everyone knows, the influence of technology and digital events has been an ongoing topic of conversation in our industry. ILEA places emphasis on the word “live” not because we wish to distance ourselves from digital events—but because live events are different from digital events. We embrace and incorporate technology and digital experiences into our work, but we also understand and communicate the high value in bringing people together for live experiences.

“Live” is the most powerful business and brand communication tool available. When people meet face to face and side by side, they make deeper connections, share emotions and form lasting memories. More importantly, brand engagement flourishes at live events and that is what modern businesses need to remain relevant and competitive in today’s economy.

Using the word “association” is equally important. Association means relationships, partnerships, friendships, and these words represent what ILEA encourages in our global communities. We associate together in sharing knowledge and nurturing talent, we build friendships that allow deeper and more meaningful connections, and we build important partnerships that move our industry forward.

Put simply, “live” expresses in one powerful word the energy and clarity that face-to-face experiences bring to human communication and understanding—something that live events do better than any other medium in the world. And, ILEA provides an association of likeminded people working together towards a sole purpose—the growth and advancement of the live-events industry.

If you’d like to know more about ILEA or to connect with someone in a local chapter, or are interested in joining, please visit ileahub.com.  

Lansing isn't just the capital of Michigan, but it’s also the central hub for the entire state—literally; it’s located within 90 minutes of 90 percent of the state’s population, making it both eventful and accessible for groups located throughout the state.

 

“Cannabis can have a presence in the dinner entrées and the desserts at an event. One of our panel experts from the event, Chef Sunflower [aka Enid Parham], plans the meals with ‘microdoses’ of cannabis so there is not too much consumed at one time,” says Connie Seibt, event manager and vice president of programs and education, ILEA Detroit. “It should be planned ahead for the type of cannabis to infuse in the foods, i.e. providing a relaxing mood versus high energy.

 

Congratulations to the finalists for Michigan Meetings + Events Best of 2020 readers’ choice awards. We look forward to celebrating with each of you at the awards celebration on Thursday, May 28, at the Gem Theatre in Detroit.

*Connect with us on social media before, during and after the awards with the hashtag #MIBestof

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