Shortly after I took the helm of this magazine in 2012, I met Keri Kelp Dinica—then the president of Metro Detroit NACE—for coffee, where she explained a new awards program that the local chapters of ABC, NACE and ILEA had put together. The idea, she said, was to raise the profile of the events industry in metro Detroit and to raise the bar for it.
Social media has drastically changed since I was in college. Thanks to Instagram, Twitter and FB, the hashtag symbol is becoming a larger topic when it comes to following, reporting and engaging with companies, friends or events. I personally love following the buzz during events that I cannot attend via hashtags. Savvy event planners can use hashtags to help our industry and business grow.