Cvent has created a separate region for Lehigh Valley on their website dedicated to event and meeting planners. The change signals big things for the area.

Prior to being listed as its own area, Lehigh Valley was lumped in the Philadelphia region, resulting in confusion and missed opportunities. The creation will help local properties, business and companies gain a dramatic increase in their exposure to planners.

The change came about after Discover Lehigh Valley, the region’s destination marketing organization, established a group comprised of local hotels and attractions that worked together to host a number of conversations with Cvent and had close to 40 hospitality individuals sign a petition showing their support.

“The creation of a Lehigh Valley region will be a game changer,” Marc Kaminetsky, national sales manager. “In the past, Lehigh Valley venues have been overshadowed by the Philadelphia region. Discover Lehigh Valley is excited to expose the entire region to meeting planners throughout the United States.”

Lehigh Valley, comprised of Lehigh and Northhampton countries, is the 68th largest metropolitan region in the U.S., with a $32 billion GDP—larger than that of 104 nations. It is the third most populous area in the Pennsylvania with a population of more than 820,000.

According to Kaminetsky, the addition of the region to Cvent has already increased the number of RFPs made through the website for properties such as Sands Bethlehem, Historic Hotel Bethlehem, Bear Creek Mountain Resort and Renaissance Allentown Hotel. This addition is expected to increase conversion and book more business for the region. 

For the last six decades, Stafford’s Hospitality has provided waterfront dining and historic lodging throughout Northern Michigan. Now Stafford’s is entering a new chapter with the retirement of both Stafford Smith, the company’s founder, and Dudley Marvin, Stafford’s longtime business partner and former president of the company.

 

Welcome to Michigan! Boutique Hotel Professionals, a management company specializing in boutique hotels and luxury experiences, has launched its operations, establishing its headquarters in Plymouth, Michigan. Currently, the organization manages The Inn at St. John’s, an AAA Four Diamond resort with a 27-hole golf course and 48,000 square feet of meeting space for corporate events as well as luxury weddings.

 

After 7 years of planning, the VanDyk Mortgage Convention Center is now open in downtown Muskegon. The official ribbon cutting took place on April 12, 2021.