Cvent has created a separate region for Lehigh Valley on their website dedicated to event and meeting planners. The change signals big things for the area.

Prior to being listed as its own area, Lehigh Valley was lumped in the Philadelphia region, resulting in confusion and missed opportunities. The creation will help local properties, business and companies gain a dramatic increase in their exposure to planners.

The change came about after Discover Lehigh Valley, the region’s destination marketing organization, established a group comprised of local hotels and attractions that worked together to host a number of conversations with Cvent and had close to 40 hospitality individuals sign a petition showing their support.

“The creation of a Lehigh Valley region will be a game changer,” Marc Kaminetsky, national sales manager. “In the past, Lehigh Valley venues have been overshadowed by the Philadelphia region. Discover Lehigh Valley is excited to expose the entire region to meeting planners throughout the United States.”

Lehigh Valley, comprised of Lehigh and Northhampton countries, is the 68th largest metropolitan region in the U.S., with a $32 billion GDP—larger than that of 104 nations. It is the third most populous area in the Pennsylvania with a population of more than 820,000.

According to Kaminetsky, the addition of the region to Cvent has already increased the number of RFPs made through the website for properties such as Sands Bethlehem, Historic Hotel Bethlehem, Bear Creek Mountain Resort and Renaissance Allentown Hotel. This addition is expected to increase conversion and book more business for the region. 

SCS Global Services (SCS), a third-party environmental and sustainability certification, auditing, testing, and standards development, has launched its Zero Waste Standard, “Zero Waste for Events.”

 

The Events Industry Council’s Certified Meeting Professional (CMP) program, established in 1985, is recognized around the world as a badge of excellence in the events industry. JodieAnn Cady, an independent event project manager based in Mason, is among the professionals in the inaugural class of CMP Fellows, a program launched last year.

 

Located in Onekama and built in 1900 as the summer residence of lumber baron and Manistee Mayor Charles Canfield, Canfield House was purchased, completely renovated, and reopened as a year-round bed-and-breakfast in 2021. Featuring 200 feet of Portage Lake frontage, the property now offers a lakeside fire ring and new dock for kayaks and stand-up paddleboards. The six-room house can be rented for small retreats and groups up to 125 accommodated for meetings and receptions.