• Livingston County Convention & Visitors Bureau Announces New Executive Director

     
    POSTED May 10, 2017
     

Mary Zucchero is now Livingston County Convention & Visitors Bureau’s new executive director. Replacing Barb Barden, who retires after two decades of service, Zucchero will oversee the county's marketing operations and mission to promote the area's restaurants, shops and destinations to visitors beginning May 22.

"We are very pleased to have Mary Zucchero at the helm of the CVB,” says Board Chair Kristy Ellis. “Mary is a highly credentialed individual that brings with her years of industry experience and expertise. She is one of only three executives in Michigan that has achieved the designation of a Certified Destination Marketing Executive."

Zucchero’s previous positions were director of business engagement at the Ann Arbor Area Convention & Visitors Bureau and vice president of sales and director of sales and marketing for the Ypsilanti Area Convention & Visitors Bureau. She earned a hospitality and tourism management degree from Grand Valley State University.

“Start spreading the news,” Frank Sinatra croons in his signature song about New York. In truth, when it comes to spreading news about a U.S. destination, it’s Michigan that lands on top.

 

A recent survey demonstrates the resilience of the hospitality industry and the dedication of the industry’s professionals.

 

Nobody needed to step on a scale when the 7th Annual Michigan Energy Summit announced the winners of the annual Michigan Battle of the Buildings “bigger loser” competition in an event hosted under the Grant Pavilion at Millennium Park in Grand Rapids in August. But the mood was jubilant when six local organizations were recognized as 2020 awardees for balancing significant changes in energy, water, health and safety measures since the onset of the pandemic and demonstrating stewardship, resilience, collaboration, and community service.