• Meet Frost Williams

    POSTED October 16, 2016

These interviews are part of a series that highlights new hires within the industry. Have you recently started a new role or do you know someone who has? Submit your ideas to brittany.trevick@tigeroak.com.

Frost Williams was recently hired as the senior sales manager at the Hilton Anaheim in Anaheim, Calif.

1. What are you looking forward to in your new role as senior sales manager at the Hilton Anaheim?

I am very excited to join a very strong and established team at one of the largest hotels in California. There are so many great changes coming to our property along with the Anaheim Convention Center, which is already very well-known for its destination. The ability to sell my hotel from a home office and be based in the Midwest will also be a new experience that I feel will be positive when it comes to a work-life balance that so many professionals strive for in this industry.

2. How do you think your past industry experience has prepared you for this role?

I started out my career at the largest hotel in the headquarter city of that bran at The Hyatt Regency Chicago. In the six years that I spent working there, I came to realize how great this career can be and how many experiences you can have that sometimes friends and family do not understand or believe. I spent time at another big-box hotel also in the Midwest. I have found that when you are from the same part of the country, you tend to get along and work better with the clients in the same area.

3. What goals do you have in mind for the hotel for this year and further down the line?

At this point I really look forward to becoming an integral part of the team and acclimate as well as I can with everyone. I understand the importance of my Midwest market to the hotel's success and know I will produce for both the hotel and the Anaheim hospitality industry. The larger the hotel, the more opportunities you see. That said, I am doing all I can to get up and running and be there whenever a client calls to review more business for our property.

4. How did you get into the industry?

I grew up in the Geneva Lake area of southeast Wisconsin. For well over a hundred years this area has been heavily influenced by the hotel and tourism industry. I traveled around with my family in my youth and always enjoyed the hotels that we stayed in and the different destinations we went to. After college, I accepted an entry-level sales position selling computer equipment and really learned sales 101. I always felt I would enjoy selling hotels more than what my cubicle allowed in this current position. On my third attempt to land a position, I finally succeeded. Sixteen years later and after five different cities, I have secured the role that I plan on keeping for a number of years.

5. What do you enjoy most about the hotel?

There are quite a number of great highlights to the Hilton Anaheim. The meeting space is layered and compact for those in-house programs along with citywide meetings that also need more space at the headquarter hotel. The hotel staff is very seasoned and understands what it takes to exceed expectations and provide a memorable experience to all guests. The Anaheim destination has been a convention draw for many years and with the further growth of the Anaheim Convention Center, we are able to host even more clients with greater flexibility. Time to come Visit Anaheim.

These interviews are part of a series that highlights new hires within the industry. Have you recently started a new role or do you know someone who has? Submit your ideas to lauren.pahmeier@tigeroak.com

Michael Cerrie was recently named the Executive Chef for Mackinac Island’s Grand Hotel.  

1. What are you looking forward to most in your new role? 


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