• Meet Kim Corcoran, 2019 Best Meeting Professional

    POSTED May 23, 2019

Kim Corcoran, CMP

President; Destination Michigan/Meetings Michigan; Dexter

On Her Role: “It combines my marketing background with my love of meetings and events. The programs I create, plan and execute bring together professionals with the hotels, resorts, CVBs and other suppliers that make the meetings and events happen.”

Valuable Skills: “Creativity is my most valuable skill. I have to constantly ‘think different’ to keep ahead of the curve and create events that will be valuable to the audiences I serve. I want people to look at my events and say, ‘Hey, did you see what Destination Michigan did this time?’ I want to be the one setting trends in the meeting industry, not following them.”

Most Memorable Moment: “I think that the day I signed the papers to own my own company, managing Destination Michigan and Meetings Michigan, was a significant milestone. I have always wanted to own my own business. It’s a dream come true.”

Work Philosophy: “Work hard, play hard is my No. 1. But a close second is surround yourself with people that are good at what they do and make you better at what you do. I think those that are at the top of their field know how to surround themselves with the right people.”

Business Differential: “I would say passion, but there are so many passionate people in this business. I think the one thing that sets me apart is initiative. Seeing an opportunity and taking the initiative to make something new happen is a quality I think that is rare and that I like to think that I have in my tool belt.”

Career Path: “I didn’t know the meetings/ events industry existed when I was in high school and college. I wanted to be in sports marketing, and it was while working for Hershey Entertainment and Resorts Co. on the sports side that I learned about the hospitality industry. I also worked as a national sales manager at Grand Traverse Resort and Spa for five years before being hired by Viktor Incentives and Meetings to lead a meetings division of the company and developed Meetings Up North, which we later rebranded as Destination Michigan. I also started Meetings Michigan, a partnership with the Michigan Economic Development Corp. to bring more out-of-state meetings to Michigan. I helped to build both organizations for 10 years and then purchased the rights to the brands and became a business owner of Destination Michigan and Meetings Michigan in 2014.”

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