These interviews are part of a new series we’re doing that highlights new hires within the industry. Have you recently started a new role or do you know someone who has? Submit your ideas to firstname.lastname@example.org.
Martha Falcon was recently hired as executive director, marketing and communications for the Philadelphia Convention & Visitors Bureau.
1. What are you most looking forward to in your new role as executive director of marketing and communications for the PHLCVB? The PHLCVB has a talented and dedicated group of people who are highly regarded in the community and whose contributions to the growth of Philadelphia’s convention and tourism industries are greatly appreciated. I am honored to be joining this team and excited to be in a position that can help further its valuable contributions to the success of this industry and everyone it employs.
2. How do you think your past industry experience has prepared you for this role? I have had the opportunity to work with some of the best and brightest leaders in travel and tourism throughout my entire career. I believe my senior-level management experience in advertising and marketing for the industry—targeting leisure, business and travel trade segments—for leaders such as Visit Florida and Norwegian Cruise Line has provided me the foundation I need to lead the marketing and communications team at PHLCVB.
3. What goals do you have in mind for the CVB for this year and farther down the line? This year, my focus will be on continuing to spread the word about all the great things that are happening in Philadelphia. From the changes at the convention center—which will enable us to bring even more meetings to the city—to the World Meeting of Families later this year and a papal visit, it is a wonderful time for Philadelphia and a great opportunity for us on a world stage.
4. How did you get into the hospitality industry? Most of my career has been in the advertising agency world in south Florida, having worked with clients in the hospitality and cruise industries as well as destination marketing organizations throughout that time. My agency experience also led me to a director of marketing position for several years within Norwegian Cruise Line.
5. What do you enjoy most about Philadelphia? I think being able to work in Philadelphia, surrounded by beautiful buildings and public spaces that share in the incredible history of this country is an amazing opportunity. I’m looking forward to helping tell this city’s story around the world and influencing meeting planners and international visitors to choose Philadelphia.