Lots of meetings, fresh ideas, flexibility and a dedicated team are all required to pull off the best.
National Cherry Festival
Our editorial advisory board members talk about the shortage of hotels, technology must-haves and the next ‘big thing.’
Traverse City Tourism, founded in 1981, is a nonprofit focused on attracting conventions and tourism to the area and building the region’s economy. Trevor Tkach, executive director of the National Cherry Festival and Traverse City native, will step in as the new president/CEO of Traverse City Tourism.
FROM SEVERE ALLERGIC REACTIONS to weather disasters, a variety of emergencies can occur at an event. Kat Philips, operations director for the National Cherry Festival, spends a good part of her year preparing for the worst. She gave MIM+E her tips on how to be ready for anything. Collect important information. During site visits, ask if the venue has ever had to evacuate before and if it has an emergency plan.