National Cherry Festival

Traverse City—A Lovely Midwest Destination

Traverse City Tourism, founded in 1981, is a nonprofit focused on attracting conventions and tourism to the area and building the region’s economy. Trevor Tkach, executive director of the National Cherry Festival and Traverse City native, will step in as the new president/CEO of Traverse City Tourism.

Prepare for the Worst with an Emergency Action Plan

FROM SEVERE ALLERGIC REACTIONS to weather disasters, a variety of emergencies can occur at an event. Kat Philips, operations director for the National Cherry Festival, spends a good part of her year preparing for the worst. She gave MIM+E her tips on how to be ready for anything. Collect important information. During site visits, ask if the venue has ever had to evacuate before and if it has an emergency plan.

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