• New Venue Spotlight: 20 Monroe Live

    FROM THE Summer 2017 ISSUE
  • New Venue Spotlight: 20 Monroe Live

    FROM THE Summer 2017 ISSUE

20 Monroe Live brings an extra dose of urban sophistication to downtown Grand Rapids.

The sleek new space, which opened Feb. 1 and is owned and operated by House of Blues Entertainment, will allow planners to create surprising, dynamic and memorable events for crowds of up to 2,600.

The look of the space is inspired by the beautiful art deco clubs and theaters of years past, according to Lindsay Lerette, director of sales for this versatile, state-of-the-art live-music venue. Event planners will appreciate the interior’s plush red seats, vintageinspired lighting fixtures and golden curtains, all theatrically lit from above. 

“The flexibility of our moveable and scalable stage helps create more intimate experiences and the ability to accommodate a wide variety of events,” Lerette says. 

Indeed, the main floor offers a blank canvas for a wide range of layouts and interactive entertainment options. The upper level features a swanky VIP room, the Vanguard, which includes a private bar for up to 75 guests, an open-air patio, a four-season beer garden and, of course, access to the very best seats in the house. 

No music club would be complete without an incredible sound and lighting system, and 20 Monroe Live delivers. The venue is already attract - ing some big names to Grand Rapids. Young the Giant and The Verve Pipe have already staged con - certs here, and Peter Frampton and The Flaming Lips took the stage in April. 

Since the staff expertly handles entertainers like these on a regular basis, you can rest easy knowing that your sound, lighting and event production all will work in perfect harmony.

“Beer City USA” mixes business and pleasure at meeting venues large and small.

Headquarters to more than 130 international companies—including such global giants as Amway, Steelcase and Herman Miller—and home to Gerald R. Ford International Airport, Michigan’s second largest city, Grand Rapids, ranks as a natural destination for corporate gatherings. What’s more, the city’s reputation as a center for fine and performing arts, outdoor recreation and craft beer lures plenty of leisure travelers as well. 


Options for unconventional seasonal gatherings abound across the state. 

From cities teeming with bright lights to snowy small towns, Michigan is a winter wonderland. If you’re looking for a way to make your event or post-event outing more festive, consider these unique holiday offerings. 

Peacock Road Family Farm 



After 36 years as director of the CVB, Peter Fitzsimons is retiring. By Shelley Levitt

In 1985, Peter Fitzsimons, a former hotel general manager, became the executive director of the newly formed Petoskey Area Visitors Bureau. He never left. In June, the 73-year-old Detroit native announced that he’d be stepping down from the role at the end of the year. 

MIM+E: When did you begin your career in hospitality?