The venue that launched Eminem is back, and it’s cleaned up its act.
Saint Andrew’s Hall, which has hosted the likes of Pearl Jam, Red Hot Chili Peppers and Adele at shows when the megastars’ fans could fit in a smallish room, has unveiled its new Society Room, an upscale upstairs lounge space meant to attract event planners as well as concert bookers, and renovated its basement Shelter and main-floor hall.
“We see the client for the space as someone who is looking to do something in a historic venue, who maybe went to shows at Saint Andrew’s when they were young,” says Bruce Rothschild, Saint Andrew’s director of sales. Live Nation, the building’s owner, spent $1 million to bring the 1907 structure up to speed.
The Society Room takes its name from the hall’s founders, the Saint Andrews Society of Detroit, which used the room for meetings. The space previously had been a green room and location for a popular DJ night. The renovation turned it into an intimate lounge that retains historical touches like exposed brick, original floors and 100-year-old windows. Live Nation added a bar, communal tables with stools, couches and an audio-visual system. Barn doors open so that guests of the 100-person club can see the concert below if they wish.
“It used to be plaster walls, old hardwood floors and limited seating; it was really only utilized as a holding room for artists,” Rothschild says. “Half of the million-dollar investment went into that room. But it was not to take away from the history or be too pretentious.
“The Society Room is different in the downtown area for that higher-end, VIP experience,” he adds. “It’s something we haven’t seen in the downtown area, that has that type of character.”
The Shelter, famed for giving Eminem his start, now offers a larger stage, a more open floor plan and a green room for artists. On the main floor, fresh hardwood floors have replaced their worn-out predecessor; new house lighting, a new proscenium and two remote bars heighten the space’s appeal and utility. Live Nation also added a men’s restroom to the main floor.
The entire venue can be rented, or any of the three rooms individually. Rothschild says that the venue’s versatility and three distinct spaces are what set it apart.
“It can be for someone who wants that underground feel—loose and gritty—and for someone who wants to do a high-end wedding or corporate event,” he says. “And we have true first-class experts in production, lighting and sound, and guest services, so we’ve got the versatility to do rock shows to corporate events to social events. The vibe of the building is so unique.”
Saint Andrew’s partners with Forte Belanger and TM Catering as preferred caterers.