Virtual events and digital skills have become vital to the meetings and events industry like never before. As it wasn’t absolutely necessary for planners to have these skills before the pandemic, the Professional Convention Management Association (PCMA) stepped in to help professionals obtain the skills they need to help contribute to the future of meetings and events.

“We knew early on it was up to the foundation to step up to the plate to help industry professionals recover and thrive. We listened to our members and learned that finding and funding reskilling and upskilling opportunities was No. 1 on their wish list,” says Meredith Rollins, executive director of the PCMA Foundation.

In response, PCMA launched the Accelerating Reskilling Initiative. The initiative will fund 1,000 event professionals with scholarships for the Certified Meeting Professional online prep course, the Digital Event Strategist Certification, as well as access to PCMA’s event, Convening Leaders 2021.

To help reach its goal of raising $250,000 to fund the reskilling of 1,000 business event professionals, PCMA hosted a virtual fundraiser called Rethink, Reskill, Recover. The September event had 140 participants and raised $57,000 with the help of sponsors and individual donations. By the end of the month, the initiative had raised $100,000.

As in-person events resume, these skills will help prepare professionals for success in the meantime.

Food trucks and meetings have gone hand in hand prior to March—but the pandemic and the resulting increase in outdoor events has launched the Andiamo Food Truck to new heights.

 

Virtual and hybrid events will be the norm for quite some time. To effectively host an event that is completely virtual or hybrid, meeting planners will need to partner with a skilled audio-visual team to provide the technical expertise and show production knowledge.

 

As many were still adjusting to the etiquette of social distancing and getting up to speed on the specifics of the latest executive order, Pure Michigan unveiled its “Two Peninsulas, One Pure Michigan” marketing campaign, encouraging statewide strength and unity in the midst of COVID-19.