Pinnacle Venue Services has named Dezarae Anderson as the General Manager of the Birch Run Expo Center. This will be a promotion for Anderson, as she previously worked as the Sales, Marketing & Event Manager at the Expo Center.
Anderson began in the hospitality industry as a Hostess for DaVinci's in Frankenmuth, and went on to become a customer service representative and event server of Zehnder's of Frankenmuth. She managed a staff of 20+ people for a family owned business, and served as the Senior Manager of Banquets and events for the Frankenmuth Brewery before joining the Expo Center.
“Dezarae has strong ties in the community and an extensive background in hospitality and managerial leadership.” Said Doug Higgons, Managing Partner of Pinnacle Venue Services. “With her drive and motivation, we know she is the right fit to lead the team here at the Expo Center.”
Anderson is currently finishing her business degree at Ferris State University, and lives in Birch Run with her family.
“I think Pinnacle is making a good move by promoting within,” said Sam Rice, Executive Vice President of GVB Group “Dezarae knows the market, venue, and community well. Those are important aspects for a General Manager to embody.”
Pinnacle Venue Services recently began managing the Birch Run Expo Center. The Expo Center has 109,000 square feet of event space. Pinnacle Venue Service's team is also working to rework the food and beverage offerings, secure new events, and start a ticketing system.