POSTED October 6, 2017

Pinnacle Venue Services has named Dezarae Anderson as the General Manager of the Birch Run Expo Center. This will be a promotion for Anderson, as she previously worked as the Sales, Marketing & Event Manager at the Expo Center.

Anderson began in the hospitality industry as a Hostess for DaVinci's in Frankenmuth, and went on to become a customer service representative and event server of Zehnder's of Frankenmuth.  She managed a staff of 20+ people for a family owned business, and served as the Senior Manager of Banquets and events for the Frankenmuth Brewery before joining the Expo Center. 

“Dezarae has strong ties in the community and an extensive background in hospitality and managerial leadership.” Said Doug Higgons, Managing Partner of Pinnacle Venue Services. “With her drive and motivation, we know she is the right fit to lead the team here at the Expo Center.”

Anderson is currently finishing her business degree at Ferris State University, and lives in Birch Run with her family. 

“I think Pinnacle is making a good move by promoting within,” said Sam Rice, Executive Vice President of GVB Group “Dezarae knows the market, venue, and community well. Those are important aspects for a General Manager to embody.”

Pinnacle Venue Services recently began managing the Birch Run Expo Center. The Expo Center has 109,000 square feet of event space. Pinnacle Venue Service's team is also working to rework the food and beverage offerings, secure new events, and start a ticketing system. 

Robert Lowe Jr. was recently appointed as a new advisory board member of Arbor Lodging, a hotel investment and management company. Lowe is the current Co-CEO of Lowe, a leading national real estate investment, development and management firm. 


These interviews are part of a series that highlights new hires within the industry. Have you recently started a new role or do you know someone who has? Submit your ideas to kassidy.tarala@tigeroak.com.

Nigel Boschetti was recently hired as the executive chef of New York Marriott Marquis.

1. What are you looking forward to the most in your new role?


The Greater Lansing Convention and Visitors Bureau (GLCVB) recently appointed Melissa Nay, CTA as its new membership manager. The GLCVB’s mission is to promote the region as a visitor destination to impact the area’s economy, and in her new position, Nay will do just that.

“Continued growth of membership is an important part of our organization’s future plans," said Jack Schripsema, president and CEO of the GLCVB. “We are confident that Melissa’s experience will make her a perfect fit for this role.”