As many were still adjusting to the etiquette of social distancing and getting up to speed on the specifics of the latest executive order, Pure Michigan unveiled its “Two Peninsulas, One Pure Michigan” marketing campaign, encouraging statewide strength and unity in the midst of COVID-19.

Just a few months later, as many slowly emerged from quarantine, the organization launched its second initiative, the Pure Michigan Pledge.

“We launched this initiative to try to get as many people in our community as possible to link up and work together,” says Travel Michigan vice president Dave Lorenz. “In these stressful times, we’ve got to band together to show residents and visitors that we’re all taking this seriously and committed to their safety.”

Designed to foster trust in Michigan’s business, hospitality and tourism communities, and to encourage safe travel throughout the state, the Pure Michigan Pledge represents a firm promise to uphold safety protocols and CDC travel guidelines. “We’re all doing smart things to keep everyone safe, but this pledge lets people know where we stand. Travelers know they’re in good hands and residents know that the more businesses take the pledge, the more comfortable they can feel at home,” says Lorenz.

Businesses that take the pledge can download a toolkit of printable assets including tent and rack cards, posters, window signs, email logos and more to promote their promise. Hundreds of businesses have pledged and “it’s having an impact. People are getting out there, and we had a very busy summer but pledging to take these safety precautions will be more important than ever in these winter months,” he says.

With no specific deadline, the pledge will remain an ongoing effort to keep businesses top of mind and connected. “With the meetings, conference and convention sector of our community likely to be one of the last to recoup, we’re doing all we can to try to help our economy recover and get our community back up and running.”

The Michigan Society of Association Executives (MSAE) hosted its first inperson event since the pandemic began at The Medalist Golf Club in Marshall. MSAE’s goal was to host a fun networking opportunity that followed COVID guidelines, and helped members gain confidence attending in-person events again.

 

Chances are, you won’t know you’re living through history until it’s too late. It’s already happening. A chain reaction has been set in motion and the ground has begun to slide beneath your feet. This past year has been a whirlwind to say the least. As a global pandemic sent the world reeling, planners were left grasping for footholds as the event industry was brought to a standstill and many of the most fundamental elements of live meetings and events were cast in a new light.

 

After a year filled with uncertainty and countless projects and proposals put on hold, growth in any sector of the hospitality industry is always welcome news. But a statewide slew of brand-new hotels? That’s something to celebrate. Here, we spotlight just a few of the new properties offering planners and guests new spots to meet, refresh and recharge.