• Rebranding of the Henry Ford Museum of American Innovation Sparks Imagination

     
    FROM THE Fall 2017 ISSUE
     
  • Rebranding of the Henry Ford Museum of American Innovation Sparks Imagination

     
    FROM THE Fall 2017 ISSUE
     

Visitors to the Henry Ford Museum in Dearborn usually didn’t expect a trip there to be much more than seeing a car museum.

To correct that perception, the cultural gem rebranded itself as the Henry Ford Museum of American Innovation earlier this year.

Why? To “more effectively convey the museum’s idea of innovation,” says Carol Kendra, vice president, business development, communications and strategy

The Henry Ford complex consists of the Henry Ford Museum of American Innovation, Greenfield Village and the Ford Rouge Factory Tour. It’s the museum, which has been hosting events since 1929, that’s changing its name.

The previous title didn’t always reveal the innovative atmosphere that the venue brings to events. The rebranding positions the venue as a destination for innovative events, product launches, corporate anniversaries, awards banquets and other galas that promote history, encouraging new ideas, further messages of progress and other statements of excellence for new and established corporations and highend social entertaining.

“Inspiration is a core reason people are here—they’re celebrating success, legacy, and history,” says Kendra. “Our museum is the only place in the world where you can take your guest center stage amongst the icons of American innovation. This allows people the flexibility to honor achievements, launch new ideas, and just spark imagination.” 

Imagination is just one of The Henry Ford’s amenities. Award-winning culinary experiences, the 12-acre museum and 200-acre Greenfield Village grounds (which can host 100-10,000 guests) set the stage for any type of event. The museum’s exhibits create a backdrop for destination weddings, company anniversaries, social events, conferences, conventions and more.

This combination of setting, food and space creates “an  authentic, unique, worldclass experience that speaks for itself on every occasion,” Kendra says. “You only have to add people to make your event spectacular.”

MACVB Annual Educational Conference finally reaches the shores of Mackinac Island.

As I rode in the carriage from the Shepler’s Ferry terminal to the Grand Hotel on Mackinac Island, my mind wandered to a scene from “Monty Python and the Holy Grail.” In said scene, King Arthur and his sidekick, Patsy, approach a castle while galloping and banging coconuts together. After a few moments passed and my mind wandered back to the tree-lined streets of the island, I realized it was the clippety-clop of the draft horses pulling our carriage that brought on my thoughts of Python.

 

First came COVID. Then came the tornado.

The northern Michigan community of Gaylord was just starting to rebound from the pandemic with its groups and events business as a new season was getting underway when a rare EF3 tornado with estimated wind speeds between 136 and 165 miles per hour struck May 20.

Two people were killed and at least 44 were injured, according to official reports at the time. West Michigan meteorologist Bill Steffen said it was the strongest tornado to strike in the U.S. that month. 

 

A conference or convention venue might be described by meeting planners as offering ease and convenience for multiple reasons. It may be because its address is easily accessible from numerous compass points. Or perhaps it’s the destination—with a variety of opportunities for activities and entertainment close-by. And of course, it could be that the venue itself offers a peaceful, easy setting with all the comforts you could want. 

Well, at Treetops Resort, it’s all of the above.