• Sedona CVB Project Wins Big

     
    POSTED August 12, 2016
     

This year, the Arizona Office of Tourism created a “Grand Pitch” contest; the Sedona Chamber of Commerce & Tourism’s Sedona Secret campaign was recognized for the best marketing presentation. The prize was $100,000 in in-kind marketing funds.

The Arizona Office of Tourism said the contest supports destination marketing efforts and increases the economic benefits of tourism activity across over the state.

Sedona Secret 7 is a social media and digital campaign that sheds light on seven different categories of little-known sites in Sedona so visitors can explore the area like a local resident.

"We are extremely proud and honored to have been chosen as the winner of the new Grand Pitch contest," says Jennifer Wesselhoff, president/CEO, Sedona Chamber of Commerce & Tourism Bureau. "We are thrilled to begin working with the media sponsors to promote Sedona in off-peak seasons and to share some off-the-beaten path locations and adventures. The Sedona Secret 7 will launch in the winter 2016."

There were 17 total entries, and four finalists were able to present their idea to a team of judges during the July 13 general session part of the conference. Each team had eight minutes to present and then five minutes to take questions from the judges.

The judging panel was made up of representatives from the media partners that were sponsoring the prize. The Grand Pitch sponsors included Condé Nast Traveler, Expedia, Golf Digest, Off Madison Ave, Sojern, TripAdvisor and Travel Zoo. From there, it went to a vote between judges accounting for 25 percent and audience participation accounting for the other 75.

The goal of most charity events is to generate as much money and awareness for the cause as possible. Sometimes that’s easier said than done, especially with countless galas, walks and campaigns vying for donor attention. 

So how can organizers ensure their fundraisers stand out and stay fresh year after year? What are the best ways to build relationships with donors and maximize their contributions? Fundraising experts from six Michigan nonprofits shared what works for them.

Designate an honorary chair (or two) to headline your event.

 

After they completed voting earlier this year on the 2019 Hall of Fame honorees that appeared in the Summer 2019 issue, we asked several members of the Michigan Meetings + Events Editorial Advisory Board what works best for them.

Here’s a look inside their planning bag.

 

As of August 2019, Detroit’s renowned convention center is officially renamed the TCF Center

The change came in the form of an unprecedented 22-year naming rights deal that will set the venue for financial success in the future, as well as a move toward becoming a self-sustaining facility by 2024.