• Sedona CVB Project Wins Big

     
    POSTED August 12, 2016
     

This year, the Arizona Office of Tourism created a “Grand Pitch” contest; the Sedona Chamber of Commerce & Tourism’s Sedona Secret campaign was recognized for the best marketing presentation. The prize was $100,000 in in-kind marketing funds.

The Arizona Office of Tourism said the contest supports destination marketing efforts and increases the economic benefits of tourism activity across over the state.

Sedona Secret 7 is a social media and digital campaign that sheds light on seven different categories of little-known sites in Sedona so visitors can explore the area like a local resident.

"We are extremely proud and honored to have been chosen as the winner of the new Grand Pitch contest," says Jennifer Wesselhoff, president/CEO, Sedona Chamber of Commerce & Tourism Bureau. "We are thrilled to begin working with the media sponsors to promote Sedona in off-peak seasons and to share some off-the-beaten path locations and adventures. The Sedona Secret 7 will launch in the winter 2016."

There were 17 total entries, and four finalists were able to present their idea to a team of judges during the July 13 general session part of the conference. Each team had eight minutes to present and then five minutes to take questions from the judges.

The judging panel was made up of representatives from the media partners that were sponsoring the prize. The Grand Pitch sponsors included Condé Nast Traveler, Expedia, Golf Digest, Off Madison Ave, Sojern, TripAdvisor and Travel Zoo. From there, it went to a vote between judges accounting for 25 percent and audience participation accounting for the other 75.

SCS Global Services (SCS), a third-party environmental and sustainability certification, auditing, testing, and standards development, has launched its Zero Waste Standard, “Zero Waste for Events.”

 

The Events Industry Council’s Certified Meeting Professional (CMP) program, established in 1985, is recognized around the world as a badge of excellence in the events industry. JodieAnn Cady, an independent event project manager based in Mason, is among the professionals in the inaugural class of CMP Fellows, a program launched last year.

 

Located in Onekama and built in 1900 as the summer residence of lumber baron and Manistee Mayor Charles Canfield, Canfield House was purchased, completely renovated, and reopened as a year-round bed-and-breakfast in 2021. Featuring 200 feet of Portage Lake frontage, the property now offers a lakeside fire ring and new dock for kayaks and stand-up paddleboards. The six-room house can be rented for small retreats and groups up to 125 accommodated for meetings and receptions.