trade show

Meet Doug Bennett

These interviews are part of a series that highlights new hires within the industry. Have you recently started a new role or do you know someone who has? Submit your ideas to brittany.trevick@tigeroak.com.

Doug Bennett was recently hired as the senior vice president, content development for the Louisville Convention and Visitors Bureau.

Keys to Achieving Trade Show Benefits

Q: I’m planning a trade show. How can I best partner with exhibitors to ensure we’re both successful?
A: First, understand that the person who completed the trade show agreement is not likely the person who will set up the display or staff the booth.

Identify and communicate with key players early to ensure they’re leveraging activation opportunities before, during and after the show. Following is an exhibitor success guide to serve your organization’s needs.

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