I first encountered Ana Skidmore at the EPIC Awards. I was new to the magazine, and attending the awards for the first time. (They were at The Henry Ford that year.) It seemed like every nomination included a company called TwoFoot Creative (a full-service planning company), and a good number of the winners did, too.
A couple of years ago, when I was casting about for new members of our advisory board, Ana, the owner of TwoFoot, expressed interest. Having seen so many images of beautiful events she’d helped plan, I snatched her up, and she’s been a consistently helpful and insightful board member since.
So when I got word that she was going to refresh her company’s brand—new logo, new website—I was excited for her. Her old website was, well, old, and she was ready to elevate her company’s profile. Ana started TwoFoot in 2007. Today, she has two employees and a small crew of interns who work with her.
Ana is half Norwegian, and she took the inspiration for her new logo from rosemaling, a style of Norwegian folk painting.
“I wanted something from my heritage,” she told me at the launch party for her rebrand she held Jan. 4 at Chair Covers and Linens—linen and chair cover rental company, as the name conveys. “I really like the logo. It’s teal and elegant without being champagne and blush.”
The new website got its start after Ana attended a WordPress conference, determined to learn how to create one herself. It showcases her company's work—primarily wedding but events, too—including video, testimonials and stories about the day of an event.
Chair Covers and Linens is a frequent partner of TwoFoot, and DeVonna Snowden and team were on hand to co-host and wish Ana well at her launch party. Food was from Zingerman’s—one of Ana’s favorite spots—and guests got gift bags that included issues of MIME.
So, check out her new site, and see if you can’t find some inspiration of your own.