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Rebranding of the Henry Ford Museum of American Innovation Sparks Imagination

Visitors to the Henry Ford Museum in Dearborn usually didn’t expect a trip there to be much more than seeing a car museum.

To correct that perception, the cultural gem rebranded itself as the Henry Ford Museum of American Innovation earlier this year.

Why? To “more effectively convey the museum’s idea of innovation,” says Carol Kendra, vice president, business development, communications and strategy

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