• VisitDetroit.Com Earns Spot on Skift's List of World's 25 Best Tourism Board Websites

     
    POSTED August 27, 2017
     

Cruise around greater Detroit and you’ll see plenty of promotion — from metro airport wall displays to highway billboards — spotlighting Motown as America’s greatest comeback city.

And, fortunately for meeting and event planners, the metro area’s tourism website also has evolved during these many years of economic rebirth and marketplace rebranding.

So it was good to see the Detroit Metro Convention & Visitors Bureau staff all smiles this week after Skift named the visitdetroit.com website as one of the 25 best tourism board websites in the world for 2017.

Here’s what Skift says about visitdetroit.com in its listings:

“Everyone likes a comeback story and that’s exactly what Visit Detroit’s website is selling. The tourism board greets visitors with a message of ‘America’s Great Comeback City’ on the homepage. The homepage images portray the city as an exciting place to visit that has a little something for everyone. The site seems very user-friendly. It’s all a bit refreshing for a city that has endured years of setbacks and negative perceptions.”

Dan Peltier, Skift’s tourism reporter, adds: “The best tourism websites in the business in 2017 are emphasizing user-generated content from platforms like Instagram and doubling down on video to make destinations seem more real rather than a part of a traveler’s imagination.”

As we report in our upcoming fall issue, the DMCVB launched its improved and mobile-friendly visitdetroit.com website in May. The redesigned interface combined meetdetroit.com, visitdetroit.com and the Visit Detroit blog, providing a comprehensive online experience for users.

Meeting and event planners now will find plenty of online information to help coordinate their functions in metro Detroit. There are resources to help plan meetings, submit RFPs, review sites, plus learn about facilities, lodging and more.

“Our website is an important visitor resource and we are constantly working to keep up with the ever-changing technology to provide the best platform so our visitors can easily plan their trip to Detroit,” says Larry Alexander, DMCVB president & CEO.

Skift evaluated destination websites on several criteria, including the best user experience overall (especially on mobile), most modern modular layout, seamless navigation and impactful visuals, and the most nuanced multi-format storytelling.

Skift also looked at how sites presented information in a way to make visitors actually want to use the website to research their travel or meeting planning experience.

Eight other North American cities on the Skift list included Visit Idaho, Las Vegas Convention and Visitors Authority, Visit New Hampshire, Discover The Palm Beaches, Visit Florida, Bermuda Tourism Authority, Destination Canada and Tourisme Montreal.

For more details on the Skift top 25 tourism websites list, visit https://skift.com/2017/08/08/25-best-tourism-board-websites-in-the-world-in-2017/

Forget about sibling rivalry and let’s hear it for brother-and-sister achievement. On November 3, Mark Ware and Liz Ware of Mission Point Resort on Mackinac Island were honored by the Michigan Restaurant & Lodging Association (MRLA) with the 2021 Hospitality Star of the Year Award. Mark is the CEO of the 18-acre, 241-room property, while Liz holds the key position of vice president of sales and marketing.

 

Options for unconventional seasonal gatherings abound across the state. 

From cities teeming with bright lights to snowy small towns, Michigan is a winter wonderland. If you’re looking for a way to make your event or post-event outing more festive, consider these unique holiday offerings. 

Peacock Road Family Farm 

Laingsburg

 

After 36 years as director of the CVB, Peter Fitzsimons is retiring. By Shelley Levitt

In 1985, Peter Fitzsimons, a former hotel general manager, became the executive director of the newly formed Petoskey Area Visitors Bureau. He never left. In June, the 73-year-old Detroit native announced that he’d be stepping down from the role at the end of the year. 

MIM+E: When did you begin your career in hospitality?