• West Michigan Tourist Association Welcomes a New Marketing Manager

     
    POSTED June 8, 2022
     

Kaylie Pomper has joined West Michigan Tourist Association (WMTA) as the organization’s new marketing manager. The Kalamazoo native and graduate of Michigan State University, previously worked in leasing and marketing and in event planning.  

Pomper says she’s thrilled to be able to help organizations, businesses, and events across the West Michigan area. “One of my favorite things about Michigan is that there is something for everyone,” she says, “whether you prefer the quiet of a beach town, the thrills of a big city, or maybe a little bit of both. You are always a quick drive away. Plus, you never know what you might find, because there is always something new and exciting to experience!” 

As for her personal favorites, she loves experiencing West Michigan in the fall. “There is something about seeing the leaves change to vibrant colors and smelling the crisp air that makes me feel comforted,” she says. “My ideal fall day would be a scenic drive through all the changing trees with a pumpkin spice latte and apple cinnamon donut in my hand.” 

WMTA's membership base consists of more than 800 attractions, lodging, events, and activities across the west side of Michigan, from the Indiana border all the way into the Upper Peninsula. Over the past century, Michigan's tourism industry has become second to only manufacturing in Michigan, making WMTA a vital resource for the area's tourist destinations.

SCS Global Services (SCS), a third-party environmental and sustainability certification, auditing, testing, and standards development, has launched its Zero Waste Standard, “Zero Waste for Events.”

 

The Events Industry Council’s Certified Meeting Professional (CMP) program, established in 1985, is recognized around the world as a badge of excellence in the events industry. JodieAnn Cady, an independent event project manager based in Mason, is among the professionals in the inaugural class of CMP Fellows, a program launched last year.

 

Located in Onekama and built in 1900 as the summer residence of lumber baron and Manistee Mayor Charles Canfield, Canfield House was purchased, completely renovated, and reopened as a year-round bed-and-breakfast in 2021. Featuring 200 feet of Portage Lake frontage, the property now offers a lakeside fire ring and new dock for kayaks and stand-up paddleboards. The six-room house can be rented for small retreats and groups up to 125 accommodated for meetings and receptions.