• West Michigan Tourist Association Welcomes a New Marketing Manager

     
    POSTED June 8, 2022
     

Kaylie Pomper has joined West Michigan Tourist Association (WMTA) as the organization’s new marketing manager. The Kalamazoo native and graduate of Michigan State University, previously worked in leasing and marketing and in event planning.  

Pomper says she’s thrilled to be able to help organizations, businesses, and events across the West Michigan area. “One of my favorite things about Michigan is that there is something for everyone,” she says, “whether you prefer the quiet of a beach town, the thrills of a big city, or maybe a little bit of both. You are always a quick drive away. Plus, you never know what you might find, because there is always something new and exciting to experience!” 

As for her personal favorites, she loves experiencing West Michigan in the fall. “There is something about seeing the leaves change to vibrant colors and smelling the crisp air that makes me feel comforted,” she says. “My ideal fall day would be a scenic drive through all the changing trees with a pumpkin spice latte and apple cinnamon donut in my hand.” 

WMTA's membership base consists of more than 800 attractions, lodging, events, and activities across the west side of Michigan, from the Indiana border all the way into the Upper Peninsula. Over the past century, Michigan's tourism industry has become second to only manufacturing in Michigan, making WMTA a vital resource for the area's tourist destinations.

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Hotel business travel revenue will be down in 2022.

While the hospitality industry is beginning to rebound as the pandemic seems to wane, hotel business travel is still taking time to recover. (See also Infographic on page 38.) According to a report issued by the American Hotel and Lodging Association (AHLA), leisure travel is expected to return to pre-pandemic levels this year. However, the 2022 report projects that hotel business travel revenue will be down 23% from 2019, which equates to a $20-billion decrease.

 

Erin Murphy has been promoted to marketing director for West Michigan Tourism Association (WTMA) after serving as marketing manager since June 2021. A native of Grand Rapids, Murphy is passionate about promoting her home region. “I love how you don’t have to drive far to experience so many amazing towns and communities,” she says. “You’re never far away from a lake, and you can easily find whatever you’re looking for—from big-city amenities to sweet small towns full of charm.”