Zehnder’s of Frankenmuth is one of six recipients of the James Beard Foundation’s 2020 America’s Classics Award, which is given to locally owned restaurants that have timeless appeal and are beloved regionally for quality food that reflects the character of their community. Per the foundation, “Zehnder’s of Frankenmuth, a chicken dinner behemoth positioned between Detroit and Michigan’s summer lake destination, is decidedly on the beaten path. William Zehnder Sr. and his wife, Emilie, bought a former hotel in 1928.

Today the restaurant—part of a complex, run by third- and fourth-generation family members, that includes a hotel, waterpark and golf course—can accommodate 1,500 guests and brings in close to a million people each year. Road-trippers come for family-style meals of crisp-skinned fried chicken, dressing, mashed potatoes, liver pâté, cranberry relish, cottage cheese and more, all replenished until worn-out diners signal they’re ready for a scoop of sherbet with a paper American flag planted alongside the maraschino cherry. Then it’s time to pose for photos with a patient mascot in a rooster suit.”

Virtual events and digital skills have become vital to the meetings and events industry like never before. As it wasn’t absolutely necessary for planners to have these skills before the pandemic, the Professional Convention Management Association (PCMA) stepped in to help professionals obtain the skills they need to help contribute to the future of meetings and events.

 

Food trucks and meetings have gone hand in hand prior to March—but the pandemic and the resulting increase in outdoor events has launched the Andiamo Food Truck to new heights.

 

Virtual and hybrid events will be the norm for quite some time. To effectively host an event that is completely virtual or hybrid, meeting planners will need to partner with a skilled audio-visual team to provide the technical expertise and show production knowledge.